Everyone deserves a good kind of service whether you purchase a gadget, booking airline ticket, watching concert or simply buying a personal stuff. However, not all businesses have the capacity to deliver a good kind of service we expect.
What it means to create value?
Creating Value for customer helps increase sales and develops deeper relationship.
Here are three ways on how to create value to your customer.
1. Greet the Customer!
It is a common practice in the industry to greet your customer as courtesy. Greeting them is simply establishing connection and recognizing their presence that makes them important, because every customer wants to feel special. And it is also the best time to make a positive impact on your customer.
Welcome Please come in
Happy to Serve
Thank you for coming
“Once you replace negative thoughts with positive ones, you’ll start having positive results.”– Willie Nelson
2. Make it PERSONAL!
Personalize service provides engagement to customer, by simply asking the name of the client, attending special request, offer something that can complement the whole service or to complete the transaction. However, employee needs to be more careful on how to pronounce or spell the name of the customer if not sure ask for clarification instead of creating value to the company it might result to complain
“A person’s name is to him or her the sweetest and most important sound in any language.”
– Dale Carnegie.
3. Be CONSISTENT!
Obviously no business is perfect, BUT customers value consistency. So every time your customer visits your store they expect the same level of experience.
The question now is HOW to be consistent?
Majority of the companies today are collecting customer feedback thru online survey and/or interviews to improve their service whether good or bad feedbacks, valid or invalid complain.
The next is the company analyze, study, and perform action plan to address concern from their client.
Then the organization needs to ensure and maintain proper implementation of policy and standard to deliver the level of service and performance expected by the customer.
Therefore, providing value to your customer differentiates you from other brand but also leads to greater customer experience.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” -Sam Walton